Tuesday Training 2012 - Branding Your Business

A brand is one of the most valuable assets of a business, as consumer recall during a purchase decision is a key to generating revenue. For a local business, the personal brand of the owner/operator can be as powerful as that of the company itself. The presentation by Leigh Farrow, with Comcast Spotlight, will place focus on brand awareness, creating a brand statement and taking a closer look at what builds a personal brand. 
 
Signature Series Sponsor Hopkinsville Community College Workforce Solutions.