SizeUp Business Tool Training

The Christian County Chamber of Commerce has a new online resource tool located on the Chamber's website aimed at helping small business owners and decision makers make smarter decisions about their business through data analysis. To help our members gain a better understanding of this resource, a FREE one-hour training opportunity is scheduled for Wednesday, October 14th, at 3:00 p.m. at Murray State University Hopkinsville Regional Campus led by Chris Wooldridge, District Director of the Kentucky Small Business Development Center at Murray State University. 

There are four main tools: Performance benchmarking: See how a specific business "sizes up" by comparing its performance to all competitors in its industry. Competitive assessment: Map where competitors, customers, and suppliers are located to determine where to better serve customers. Best places to advertise: Identify areas with the highest revenue for an industry, the most underserved markets, and filter for the best location based on demographic and business characteristics. Demographic analysis:View an interactive map of demographic, labor, and customer expenditure data in your area. 

Also, instructional videos are available on the Chamber website to help guide you through the resource.